Bring Me The Horizon: Not Quite A UK No. 1… But A Global Success Story

@olobersyko: This really puts stuff in perspective… Thankyou to everyone around the world who bought #ThatsTheSpirit ! http://t.co/wrFECoRzrd

An article from Music Business Worldwide.

Bring Me The Horizon might have lost out on the UK album chart crown by the narrowest of margins on Friday – but, globally speaking, their status as a heavyweight rock act is now confirmed.

The Sheffield band’s fifth studio album, That’s The Spirit, was released by Sony Music labels worldwide on Friday, September 11. It was the band’s first released on a major label in the US, via Columbia, and was issued on RCA in other global territories including the UK.

The album sold 62,000 (equivalent) units in the US market – with 55,000 ‘real’ sales – to reach No.2 on the Billboard 200. Those ‘real’ sales were enough to carry That’s The Spirit to No.1 on Billboard’s Top Album Sales Chart, which omits streaming numbers. 

The US performance towered above That’s The Spirit’s predecessor, Sempiternal, which reached No.11 on the Billboard 200 when it was released via indie Epitaph in April 2013. With just 27,522 first week sales in the US, Sempiternal shifted around half of That’s The Spirit’s numbers in its opening seven days.

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